Research Reports
The Taiwanese Mobile Phone Industry, 3Q 2016
September 28, 2016 / Eddie Han
29 Page, Statistics Report
US$2,000 (Single User License)

Abstract

This report presents forecast and recent quarter review of mobile phone shipment volume, shipment value, and APS, and analyzes manufacturer volume rankings, shipment by maker, shipment by branded vendor, and price trend. Also provided are shipment breakdowns by system technology, operating system, display, production location and destination. The content of this report is based on primary data obtained through interviews with Taiwanese mobile phone makers and branded vendors. The report finds that the Taiwanese smartphone shipments totaled 78.2 million units in the second quarter of 2016, down 9.2% sequentially, due to the seasonality associated with iPhone sales. Although EMS companies received more orders from Huawei and LeEco, the growth could hardly compensate for the decline in iPhone shipments. It is expected that shipments of the new iPhone in 2016 will not be strong. The specifications of the iPhone 7/7 Plus include water resistance, longer battery life, OIS (Optical Image Stabilization) on the 4.7" iPhone, removal of 3.5mm headphone jack, and dual-lens on the 5.5" iPhone. Except for the removal of headphone jack, other specifications have been available on Android phones for years. Therefore, it is expected that iPhone 6/6 Plus users will wait another year for the next iPhone in 2017. In the third quarter of 2016, the Taiwanese smartphone industry's shipment volume is projected to grow around 10.6% sequentially, thanks to the mass production of iPhone 7/7 Plus and Taiwanese vendors' products.
  •  Table of Contents
  •  Companies covered
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